Privacy Policy
Last Updated: January 2026
Digital Readiness ("we," "us," "our," or "Company") operates the website digitalreadiness.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Platform").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Platform.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Platform includes:
- Personal Data: Name, email address, and other contact information you voluntarily submit through forms or correspondence
- Technical Data: IP address, browser type, device information, operating system, and pages visited
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy below)
- Usage Data: How you interact with the Platform, including clicks, referral sources, and time spent on pages
- Affiliate Tracking Data: Unique identifiers and referral information related to casino affiliate links you click
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Platform and services
- To conduct analytics and understand user behaviour and preferences
- To track affiliate referrals and commissions from casino partners
- To personalise your experience and deliver relevant content
- To respond to your inquiries and customer service requests
- To send marketing communications (with your consent, where required)
- To comply with legal obligations and protect our rights
- To prevent fraud and ensure platform security
Cookie Policy
Our Platform uses cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use include:
- Essential Cookies: Necessary for basic Platform functionality
- Analytics Cookies: Track usage patterns and site performance (e.g., Google Analytics)
- Affiliate Tracking Cookies: Monitor clicks and referrals to casino partners for commission purposes
- Marketing Cookies: Enable targeted advertising and retargeting across platforms
- Third-Party Cookies: Set by our partners and service providers
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Platform functionality.
Third-Party Links
Our Platform contains links to online casinos and other third-party websites. We are not responsible for the privacy practices, content, or services of these external sites. These third parties have their own privacy policies governing data collection and use. We recommend reviewing the privacy policies of any casino or affiliated website before providing your personal information or engaging in gambling activities.
Your interactions with third-party sites are subject to their terms and policies, not ours.
Your Rights
United Kingdom and EU Residents: Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent at any time
US Residents: Under the California Consumer Privacy Act (CCPA) and similar state laws, you may have rights to know what personal information is collected, delete personal information, and opt-out of certain data sales or sharing.
To exercise any of these rights, contact us at the address below.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or resolve disputes. Retention periods vary depending on the type of data and purpose of processing:
- Personal data collected through contact forms: typically retained for 12 months
- Affiliate tracking data: retained in accordance with affiliate program requirements, generally 12-24 months
- Cookies: deleted upon browser clearance or expiration (typically 1 month to 2 years)
- Analytics data: retained for up to 26 months
You may request deletion of your personal data at any time, subject to legal retention requirements.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@digitalreadiness.co.uk
Website: digitalreadiness.co.uk
If you believe we have violated your privacy rights, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
This Privacy Policy may be updated at any time. We will notify you of material changes by updating the "Last Updated" date above. Your continued use of the Platform constitutes acceptance of any changes.